Social media optimization is a marketing tool that helps to engage the target audience. There is no better way other than social media to promote your business. Incorporate this method in your online business and bless your venture by targeting innumerable customers. Few years back this tool emerged as a major weapon for all the entrepreneurs. Social media optimization also known as SMO, aimed to use several social media outlets to boost the awareness of the product, brand or services. This technology uses social news, book marking sites including social media sites such as twitter, video and blogging sites. There is no difference between the aim of SMO Specialists and seo specialists. Both have the same goal to create awareness and generate more traffic. With social media optimization, social proof and social search go simultaneously. Search engines highly welcome the recommendations of users of social networks such as Twitter, Google+ and Facebook to rank pages in the search engine results. SMO is regarded as the imperative element of search engine reputation management strategy for organizations that care about their online visibility.
Social media optimization strengthens the communication and interaction between the business holder and the target audience. Like the search engine optimization, social media optimization also needs to follow some unique principles for the optimization of the website on various search engines like Google, Yahoo, MSN and Bing. Primarily the role of social media optimization is to enhance the linkability of the site. In fact, this is the main motive of incorporating this technique on online website. Moreover, one should make certain that the feel and look of the website is changed on regular basis so that the audience gets the customized solution every time. Moreover, this technology is not only confined to brand building and marketing but also as part of knowledge management strategy that include customer satisfactions and relations, business development and employee engagement and turnover. By all means social media optimization has become one of the wildly used techniques for the promotion of the website after search engine optimization. Although SMO is a newer concept but it is becoming life blood of every online businesses as utmost organizations are employing this technique to optimize the website of their clients.